Inbound marketing is what might be called "inbound marketing" in french, and more in vogue on the side of the brands and companies. To recall this marketing technique is to bring prospects through relevant content and then convert them to clients without visiting them directly. This technique is the opposite of the traditional what is the outbound marketing (but very complementary) method.
And so why should you use for the inbound? What benefits do I have to set up an inbound marketing strategy?
Generate more contacts
First inbound is intended to accompany a prospect also in the successive phases of the process of decision. Your goal is to bring to you thanks to your content, then creating acts, forms. By doing so you put all the chances on your side to get the contact information of your visitors and quite legally.
A greater credibility for your brand
The fact to do so (inbound) via a less intrusive targeting will give a lot more confidence than the traditional method in outbound. You also crédibilisez your brand and you are more reassuring to your prospects so as that they know you better.
Facilitate the loyalty of its existing customers
This is more conversion at this time but loyalty. Indeed it is possible to greatly facilitate the loyalty of your customers with newsletters for example. Social media have a role to play in this context, your customers can subscribe to your pages and view your news in their news feeds
Better meet and adapt to the new behaviors of Internet users/buyers
The behavior of buyers are changing, to better entice it is necessary to be present in their shopping journey. To better serve the useful and quality content will be required and will allow you to better refine your content marketing strategy. We will be less in the promotion of products, but more in the Council and the specification of the products (or services).
Now you know the many advantages of inbound techniques in outline. Also, it may be noted that the costs will be lower compared to a traditional marketing strategy, which is not negligible. To go a little more forward you can also know the 7 key steps to implement a strategy of inbound marketing (article on the SMO blog).