Regularly the subject of digital PR and their possible benefits, returns, both in our networks, and prospecting. Nothing new about PR, even if the marketing of influence gives them a second wind. Beyond promoting a brand, it's a way to identify the best relay and resonate the content, make a real notoriety (so sought). Finally what wants to know a brand or a company, it's so hiring a campaign PR and marketing of influence will also profits on SEO… In any impacts are multiple, but what are they and how does it work?

The effects of the RP on SEO?

Google takes largely into account the reputation of a website or a blog. It is also of course the relevance and the quality of the content. Indeed are 2 things to remember so that you get a good position in search engines:

-Attractive content, with a story that will interest and emotion (type storytelling).
-Create inbound links from sites with authority, credible sources and which Google has confidence.

These criteria lead to a better positioning in the search engine results. More links (quality) will be many and more you will be hunting the negative in the results of Google results (if of course).

Links from important sites are very popular. But it is easier to develop social relationships with users of platforms like Facebook, Twitter to save the incoming link.
Sharing is essential, especially in creating content trend, PR can benefit by implementing forward SEO on social networks. This process can generate traffic to your site and will then contribute to the SEO.

And influencers in all this?

And all this leads to a more strict selection on your part. Indeed it will be essential to select bloggers and/or influencers according to various criteria, for example:

-Its rate of engagement that provide publications on social networks
-The level of confidence of users, and therefore opinions
-The size of its communities, it takes a minimum even if we talk about micro-influencers that generate more commitment than the macro-influencers most of the time.

The relationship in time with influencers, then, becomes more than paramount (re-read our article cultivate his relationship with influencers on the web)

After reading this article you'll certainly rethink to the influencers in your PR strategy (Finally we hope)…

Social media have a preponderant share in a digital strategy. They are spaces of very interesting hearings, notably for virality and or companies have a strong interest to be present. A presence Yes, but then it takes a real strategy is a little bit harder. It of an important question to ask, is it wise to use social media in an inbound marketing strategy? The answer is positive, we will now see why.

Konstanz organic publications and paid advertising to recruit of new fans/followers

It is a reality, and we have already spoken on this blog, consistency and regularity pay on social platforms. At first it comes to grow its communities. Then thanks to the social-type campaign ads (Facebook, Twitter etc…) it will be possible to turn new contacts into leads. Groups and communities are not to be overlooked either, these spaces allow to follow new contacts and to identify them quickly.

Relay blog social media content

Social media effectiveness recognized to activate the e-reputation of a brand, get the virality to generate qualified leads. Thereby making the active push very regularly will give an impact still more important to your marketing content and have a chance to get quality contacts.

Social media as support for relationship clients

Your social media are an extension of your site/blog and allow to be the heart of your communication. It is also a way of retaining your customers with useful information. It should be noted that more and more brands or businesses using social platforms for optimization of customer care.
You can then glean valuable information and refine your customer strategy over time. In addition it is a great way for future potential prospects to observe how you treat the commercial aspect. Attention must be responsive and have an impeccable management community!

Blogging, Content Marketing, Social media, relationship customer, E-Reputation, these aspects fit into account for a good strategy of inbound, think about it!

Facebook just passed the 2 billion active users, and a good number of companies are present on the American social network. You are an entrepreneur or a brand and have not may not necessarily presence on Facebook (company page).

In practice, there is what he should do, and especially what not to do. Here are 7 mistakes to avoid on your Facebook page:

Zero goal, you don't have a clear vision

Objectives is a base, it is necessary that they be quantifiable and measurable. The result is a simpler analysis, good legibility and corrective actions easier to achieve.

You post too (10, 15, 20 times a day)

In this context most "professional", if you post too much you may spend for a spammer and it will be not constructive. Can be limited to 4 posts a day on a company page maxi. (2-4). Give the information of course, but distill instead of walnut.

You zap the visuals in publications

Enhance your publications with videos, graphics, images, it's a lot committing only a status text "alone". It's very basic, but a Visual draws your eye, it is a basic rule.

You do not have a sufficient reactivity

Respond to comments, it is also a basic rule. But in terms of timing, it is essential to respond quickly and not a week after. It is also a question of credibility for your business, you agree its image!

You post links without titles or hooks

If you do the curation of content (and this is also valid for your items to you) and post on your page, the grip is required. You have a low chance to create commitment, you generate no reactions if you insert a gross link without title or anything. Be creative, and call to action especially…

You have synced your Facebook page with your Twitter account

This isn't a good idea, why?

You share your tweets on Facebook. 2 networks are quite different in their form. The short posts on Twitter are not adequate to read, fans don't like messages full of hashtags. Opt for a tool for managing social media, you will have control of your automation and your editorial on each network.

You think that you are alone and you have no competitors

You have a service or a product, it's excellent, but be careful you are not all alone on the Web and on Facebook. That is why it is imperative to look at what the competition is doing. This set up a watch daily, in order to remain in the leaders. You also have the ability to monitor fans competing pages of yours.

Video content takes rather well off the ground, and becomes more and more obvious on the uses in happy marketing. Social networks also apparently take a nice part on the use of the video. But what is really? What is the influence of video marketing on social networks, in relation to the Act of purchase including?

Animoto, specialized in creating videos recently did a study on the videos within social networks and their uses. 1,000 consumers surveyed, and 500 marketers also, for this study.

The marketing and video

-84% of marketers have produced or even outsourced the production of a video in the last 12 months
-76.5% of the marketers and small businesses who have used the video say they have positive impact
-More than 60% of the marketing pros say they will strengthen their investment in videos

The use of video on the different social platforms (social media)

-Facebook has become the main platform for marketers in sharing and distribution of videos
-Videos were 8.4 times more impact on Facebook than on other social networks
-Youtube comes in second position, which is still used, but largely behind the American giant
-Instagram remains a strategic choice and use important for professionals (53.4% of marketers)

To complete 64% of consumers state that a video marketing on Facebook has influenced them recently. Video on networks is a formidable weapon sales and marketing. So in summary this infographic, Facebook is far ahead and Instagram Stories and Snapchat also partly dominate in this framework. We can see that Youtube which is always present has lost a lot of ground, in favor of a "social marketing" attitude well designed by Facebook. All this suggests trends and maybe a glimpse the main outline on the future of social and video marketing.

American Express process enabled him to position itself as a true media. This success, it was built primarily through a customer-centric content strategy. The aim in 2007 was simply to provide information and maintain a link with an American Express card holders. Optics was notably and above all, through this content, to help small businesses succeed. The finding was simple: If the latter succeed, they help American Express to grow also. Open Forum, strong popularity, was then opened to the non-holders of the card through Linkedin, including. The site hosts to date hundreds of thousands of users who consume its content through social media. He also works as a social network, since it is possible to follow his favorite connections, which can also follow you in return.

The content rating

The level of information is also calibrated with qualified newsletters that enrich the content marketing. Each user is encouraged to ask questions whose answers are to share with the community. And, with a community embodied by strong skills in some areas, the answers have both direct a freshness and a utility. Advice by experts for other experts, are so fed on a daily basis. This site is a very innovative program that has been proven about the commercial value of the American Express brand (providing useful content), but also as their clients. You can for example find videos that give "tips" on how to create more engagement on the social platforms, exactly like a blog of advice around the subject of social media.

Happy marketing to the collaborative media

Via Open Forum, American Express has well understood that its customers, who make his community, is a force: such a "conductor", the brand there and translated various questions that are shared, whether cash flow management to make annual projections, the acquisition of new business, litigation. Advice on business management, but also as for obtaining a line of credit. What is the intrinsic goal of American Express, which, by consolidating companies stronger, improves its customer and pays her in time. Nevertheless, the Council is not exclusively placed around money: whether it's leadership, SEO, branding, all what makes the interest at one time or another in the life of a company, is discussed. In this sense, articles signed as of external curation on videos or graphics of various contributors, are also published: they value a well of knowledge essential to follow commercial trends and other ideas for a contractor to explore. Open Forum don't is positioned here as simple supplier content, but as a medium, and as a vector of influence. Also, he explored so completely the logic of User Generated Content (not to be confused with the GSC or consumer-generated content.

Popularity boosted by a strategy social multi-network

By playing the game of the community but also the virtual networking, Open Forum allows to find contacts and create circles: their visualization allows you to supply his personal branding on events to which it is possible to participate IRL (In Real Life), or virtually in the case of webinars for example. With the feature Connectodex, the site also allows to use its connections to find partners or associates. It is as an ally and true tool of the entrepreneur, as the American Express Company is positioned more widely: indeed, it also sponsors the annual Small Business, as well as other forums. Networking related to the event and the education of the business by the intervention of experts (journalists and others) is perfectly integrated into the dynamics of brand, whose strategy is unmatched in terms of content marketing.

You feel inspired? We retain here the following major points
-The public is the heart of the approach
-The real social chain reinforces the relevance of the content within the community
-Immediacy and listen to comments
-External expertise is authoritative
-The B2B audience is one consumer "like the others" (no opposition B2B / B2C)